That Grape Juice

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Published 10-05-19


London/Los Angeles based That Grape Juice is one of the Internet’s premier Urban Pop Culture websites. With daily readership in the high thousands, we are an internationally established source for Urban news, music, entertainment, celebrity interviews, reviews and much more.

We have garnered coverage in Billboard, The Independent, Huffington Post, New York Post, The Voice, as well as on MTV, BET, AOL, and E! News (TV). BBC 1 Xtra recognised That Grape Juice as “the UK’s #1 Urban blog” and one of the most popular on the net worldwide).

In a crowded sea of sites, That Grape Juice has a strong, unique voice; one that has ample volume and one that encourages readers to roar back just as loud. Readers don’t just visit, they interact and which gives us a certain qualitative edge. To know that, in an era where people are bombarded with the same message over and over, our audience isn’t passive. They are active and very much apart of the That Grape Juice experience.

The brainchild of Sam A, That Grape Juice officially launched in February 2007.

After becoming well-acquainted with the proliferation of Urban Entertainment websites and blogs, the Londoner (then just 18) decided to create his own at the beginning of 2007. Born out his love for all things ‘Urban’, Sam simply sought to share his thoughts and opinions on the latest happenings in the crazy world of Urban entertainment.

With that in mind, he then embarked on the task of naming the site. Speaking on how he came up with ‘That Grape Juice’, the young entrepreneur said:

“I vividly remember sitting in my university halls during my first year, trying to brainstorm a name. With several hours having passed and many a wack name left on the cutting room floor, I began reminiscing on an A-Levels (college) Media Studies project I had achieved an ‘A’ grade on a few months prior to starting university – a sample Urban magazine called The Grape Vine. A spin on the classic Marvin Gaye song of the same title, my magazine’s grape vine wasn’t to be like the unreliable, gossipy grape vine described in the song. My grape vine was going to be concrete, legit, yet at the same time equally, if not more, entertaining!

So, drawing on aspects of the magazine’s concept as well as today’s blog/internet culture of supplying the ‘juice’, That Grape Juice was born. The rest, as they say, is history!” {RWD Magazine}

That Grape Juice is anchored by dedicated team of Urban Pop lovers. Read more about them below…

Sam A. (Founder / Editor)
Hailing from North London, England, Sam A is the Creator and Editor of That Grape Juice. Born to Nigerian parents, he is a Sociology & Media Studies (BSc) university graduate and also holds a Masters Degree in Media & Communications (MSc).

Sam’s steering of That Grape Juice to soaring new heights continues to attract the attention of many, including MTV,  BET, BBC, MOBO Awards, Powerful Media Group, among others.


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