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Price £25.00
Published 28-10-18

Ekwy Chukwuji

Location: LONDON


Hello! I'm Ekwy Chukwuji-Nnene and I am obsessed with how to make all hair types thrive and shine and grow.
How did this become my life?

The day I held a clump of my fallen hair in disbelief, following a weave-on extension, I was devastated and knew I needed to find out how to look after my own hair.  My hair had left my roots and clung onto the weave! Even if I wore extensions again (although I wasn’t planning to!) I would learn how to have healthy thriving hair.  I had long given up on relaxers as my hair browned, thinned and broke. Once, I was sporting gorgeous braids on the Victoria line in London when one of them fell onto the carriage floor, causing a lady passenger to laugh out loud.

And then, seven years ago, I had my second daughter, Dilichi, who, same as my first, was born with a full head of hair. My first daughter, Danielle, had suffered from very incompetent hair stylists, including me!

When Dilichi arrived, I wondered if I could really learn to do it right this time. So in 2010, I took off the braids and I cut my hair short - it was a good look. This was it!  Surprisingly, my family and friends embraced it. I  had this idea that I was going to figure out this hair thing. At work, I didn’t feel persecuted coming to work with short curly afro hair. It was seen as cool, actually.  But I wasn’t sure what I was doing - products were still not great and my scalp was itching a lot! I was learning about my haircare techniques - using combs the wrong way and causing more breakage. I kept at it, though.

At first, I was only concerned with growing and retaining the three heads of hair in my house - I read and downloaded books, chemistry journals and ingredients lists and started by mixing various ‘natural’ hair products, using my hair as a guinea pig :-) Sometimes, my hair still broke, was brittle and so dry, and at other times, the results of my culformers were spectacular. I learned consistency and began to be more disciplined. And finally I learned the most important lesson of all - it doesn’t matter how great a product is, it is our technique and consistency that matters the most. The secret ingredient is loving what you have and being patient with it.

Soon, my husband started using our hair stuff for his beard. Friends, family and strangers commented on our hair growth and asked for my products.  I always obliged sending email lists of what I used, where I bought and how I mixed it. Most people didn’t want that though. They wanted me to mix and sell to them! Hahahaha!

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