Price : Free Africa Anne Githuku-Shongwe
29-07-18 363 Hits


After a long career at the United Nations Development Programme (UNDP), Anne Githuku-Shongwe decided to start her own mobile gaming company, Afroes.

Although it seems like a change of direction, development is still at the core of her work: the goal of Afroes is to create games that will “position African youth for productive futures by innovating in skills acquisition, engagement and connecting to opportunity.”



With a long track record and recognition over the years from organizations like the Cartier Women’s Initiative and the Schwab Foundation for Social Entrepreneurship, there’s plenty of scope for more to come from this creative South African entrepreneur.


Afroes builds gamification learning solutions for corporates and brands to deliver on business objectives related to youth customers. Afroes gamified solutions encourage increased motivation and engagement of users in otherwise mundane activities, enhances learning through the experiential nature of gaming and engenders behavioural change. Afroes is currently involved in gamification of financial literacy for clients.

http://afroes.com/contact/

1 Mark Shuttleworth St, Lynwood, Pretoria, 0087

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