Social Change

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Published 25-10-18


Welcome to the Social Chain blog. Here you’ll find an extensive forum of thought leadership, industry expertise, whitepapers and news from the social media world and beyond.

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The company was started by Steve Bartlett, 22, who dropped out of a business studies course at Manchester Metropolitan University after a single lecture; McGregor, who dropped out of his uni after a single meeting with Steve; and Ash Jones, who had been making money as a professional FIFA player.

After exiting an online venture called Wallpark with a collection of semi-sizable social media accounts, they eventually realised that large UK Twitter pages could be consolidated into a single group.

"We started hunting for any other people like us, who'd built these large communities by accident, and we found them," says Bartlett. "So we rounded them all up in the UK, and all threw our communities together."

At present, there are around 30 employees, most of them full-time, split between Manchester and the rest of Britain. At 27, Jones is easily the eldest in a company that boasts an average age of 22. Some of the firm's content creators, such as Cathal Berragan, are still making their way through university, and have a history of building big followings on Twitter. Berragan's first Twitter page was Exam Problems, which he started when he was 16 and now has almost 70,000 followers.

Another team member, Hannah Anderson, 22, says she just began making pages for fun. "I was playing on The Sims, and I had 60,000 followers on my personal account. I know enough about it to make funny stuff up about it. That accrued 20,000 in the first week."


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